19 Jan 2017
Property Scribe

Writing a description of your home or a house you are selling is not an easy task to do. Writing a property description should be the perfect balance of persuasive without being too pushy, otherwise you may put potential buyers off.

You don’t get a second chance to make a strong first impression, so a great property description must be spot on first time. A buyer wants to be able to understand the property and see if it fits their needs; from room sizes and proportions to inbuilt features on offer.


The written description of the property is key, as it can answer several questions that can’t be answered in a floor plan or photo. Here are our top features a compelling description for your property:


Keep it short and to the point

Although there is a lot that needs to be said about your property, the property description should not be too long. you only have a short window of opportunity to grab a buyer’s attention – especially on the internet where people can simply click away. Ensure the first few sentences summarise the property in a nutshell, as this is the bit that buyers are most likely to read. So, stick to explaining the location, the decor, the size and some key selling points in these initial sentences.

Remember that a property description should drive the homebuyer to pick up the phone and inquire about more information.


Get descriptive

Although the description shouldn’t waffle too much, it is important to add enough description to make people want to view the property. Using words like “beautiful,” “turn-key” and “attractive” in your property description will capture the attention of potential homebuyers, so use them to your advantage when describing a property. You wouldn’t bat an eye at a property that was poorly described.


Use bullet points

When people surf the web, they don’t read; they scan. Make it as easy as possible for homebuyers by listing off the great things about your property rather than write up a novella. Bullet points allow readers to skim over the copy quickly whilst still getting a full understand of the features of the property. Plus, it allows you to get lots of information in a small amount of space. Bullet points are great.


Use good English

Whilst a description full of emotion and hidden insights can really sell the benefits of a home to a buyer, it’s still essential to use good English, and avoid colloquialisms. Whilst this may seem obvious, using colloquialisms and slang will put a lot of people off, so you are best sticking to hard fast terms supplied in the dictionary. Additionally, you want to give the impression that you are a serious seller and not someone who is trying to win literary competition.


A great property description will make selling any property a lot easier, and will get people across the threshold. Make a great first impression.