14 Apr 2017
Frequently made property description mistakes

Unfortunately, a property description is where many home owners fall into the same pitfalls again and again. Either they provide inadequate, irrelevant or unhelpful information, or undersell their properties. Or worst of all the property descriptions don’t provide any information at all! Property buyers may be thinking, “What has this person got to hide?” or “something isn’t quite right here” and not look at the property at all.

Here’s our top tips when writing a property description:

Describing the space

Too often property descriptions rely on stating the square footage of a room, which is great, but a lot of people want to be able to visualise the space. Adding terminology such as wide, spacious, great storage facilities all help to create the illusion of space in a person’s mind before they go to view a property.

Sales speak

Don’t waste a whole paragraph telling potential buyers that your home is a well presented or in a great location. If you think you really do think you have the best property in your area, describe what makes it so wonderful and potential buyers will come to view it. Get information across clearly an emphasis features of your property that they might not find in other properties in your area.

Clichés and waffle

The same goes for wasting time by using words and phrases that don’t really explain anything about your property. Phrases like “You won’t believe your eyes” and “like nothing else” tell the reader very little about what you have to offer. Instead convince potential buyers to choose your property, by providing informative, detailed descriptions of your property.

Using non-standard abbreviations

Because you have a limited number of characters to use, many advertisers use abbreviations to save space. Using a common abbreviation such as BR for bedroom is acceptable because it’s common. If you make up your own abbreviations you’re likely to confuse readers and put them off.


You may think using symbols to draw attention to certain key features is a good idea. However, these can confuse readers, and make your overall text look messy and unprofessional. Make sure your property description is consistent in language and styling throughout the copy.

Repetitive information

Don’t repeat the same thing again and again. You can expand upon things you’ve mentioned in the headlines, if further details are needed. Repetition means a wide scope of information.


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