30 Jun 2017
How to improve your home value before selling

If you have plans to sell your house to move into another one, you may not have enough to move to the house that you desire. A way of getting around this issue is upgrading your current house so that the value gets raised. You might be thinking ‘what if it doesn’t pay off?’ but the changes we’re suggesting are not expensive so although they should raise the value of your home instantly but if not you should get back your investment (and more!) to move into the house of your dreams.

One:

One easy way to increase the value of your current property is to update your kitchen. The kitchen is the hub of the home, without one, we’d never have anything to eat! If the appliances in your kitchen are over 5 years old now, we’d recommend that you updated them. Newer models of your appliances can add a modern feel to your kitchen, which will interest potential buyers and therefore hopefully raise the value. We’d also recommend replacing your countertops as if these are a few years old then they will be showing signs of age. If possible, granite or concrete surfaces add the most value to your home. Replacing all your outdated cabinets can also add value to your property. This can be particularly expensive but can show the most return for you if done right.

Two:

Probably the second most important facility in your home is the bathroom. That means it more than likely will be for any potential buyers as well. This means replacing taps that are more than 15 years old with preferably brushed nickel or brass fixtures. You should also update the bath and surfaces if they’re more than 10 years old. It may seem like a lot of stuff to do but for what it adds to your home, it will be more than worth it.

Three:

We would recommend repainting your house if you’ve lived there for more than 10 years. Over time, walls are sure to get dirty and marked. You may not notice how dirty and stained they are until you begin to paint it. If you’re a smoker or light a lot of candles, there are prime suspects when it comes to stained ceilings and walls.

Four:

If you don’t already have central heating, this would surely add value to your home. Although it is costly to do, central heating crucial for home owners now in comparison to older home owners. It’s considered an essential by most buyers. Even though it will cost around £4000, it will add more value to your property than it will cost you to install.

Five:

Sort out all the superficial problems with your home. Problems that you’ll need to sort out are peeling paint, door handles damaged, dripping taps, loose tiles, damaged windows and cracks in ceilings and plasterwork. There’s probably a few others too but these are the main ones. This list is extensive but it will surely put down the value of your property if you don’t sort them out although by sorting them it won’t add value to the property as it is a necessity that these jobs are done to even entertain a buyer. No one will buy a home with unsightly ceilings and dripping taps so these are very important to fix before you put your house on the market and have viewers.

That’s our 5 top tips for improving the value of your home before you add it to the market. Are you currently preparing a home to be sold and struggling with product descriptions? Get in touch today and we’d be happy to help you out. You can currently redeem a FREE 7 day trial!

14 Jun 2017
9 property description tips to make sure you sell

If you’re a business selling homes, the last thing you want is to have bad property descriptions. Bad property descriptions mean no properties sold, probably meaning there won’t be a business to sell houses after a few months! This is where Property Scribe comes in. With our range of phrases and terms to create effective descriptions, you can attract potential buyers. This blog should help you know what (and what not) to do when writing a property description.

  • Capital letters & exclamation marks overuse

You may feel like you’re enticing and exciting potential buyers with lines of words in capitals followed by a mass of exclamation marks, but this is certainly more likely to dissuade interest. It makes you and your business look laughable so this is one of the main mistakes that you must avoid making. To avoid this, make sure to read over your description 2 or 3 times after creating.

  • Avoid typing errors

Typing errors in descriptions are more likely to attract people looking for a giggle other than genuine buyers. If you’re misspelling crucial words or misplacing commas you’re not going to get enquiries and definitely not a sale! As with the previous tips, just take a few minutes to read over your description or ask somebody else to for you.

  • Be honest

You’ll get nowhere if you start lying about a property. If this is a bungalow with one room, don’t describe it as a 30-bedroom mansion. If someone catches you out lying in descriptions, it will cause doubt over your other descriptions too. If there’s features you don’t want to publicise too much, for example, a lack of space, just don’t mention this. It’s better to not mention bad points than outright lie.

  • Use bullet points

As with all the previous points, the bullet points on this blog tell you what the description is going to explain without having to read the description to find out. This is essential for property descriptions as a potential customer will read bullet points to find out if it’s what they want, they won’t have the desire to read paragraph upon paragraph just to discover how many bedrooms the property has. Clearly state key facts such as this using bullet points instead of burying them in uninteresting blocks of text.

  • Be swift yet descriptive

Once you’ve listed the key facts using bullet points, remember a detailed description underneath. Whilst a person will just skim the list of bullet points at first, if they become interested they’re going to expect a description of features so they can decide if it’s for them. Despite this, don’t do a 500-word essay on the origins of the material used to make the curtains, keep it short and to the point. Tell the person looking what they would like to hear (as long as it is true).

  • Use adjective to stimulate the senses

If your property descriptions are lacking in enticing adjectives, we’d recommend adding some in. They’ll gain the attention of potential buyers more than a basic paragraph with none. If you’re not sure if this is true, just go look at someone else’s property descriptions. What captivates you the most? We’re sure it’ll be the one with the better use of adjectives! Property description do really work!

  • Don’t just talk about the property

Unless the property is in the middle of nowhere, there’s going to be interesting things situated around the property. Neighbours, shopping centre? Including good features that are around the property is just as crucial as talking about the property itself. People want to know the area they’re moving to, not just the house. A buyer is more likely to be interested in a house with surrounding area description than one without.

  • Use pictures

What’s a property description without pictures to show off the features you’re showing off? Here, the unoriginal phrase ‘a picture is worth a thousand words’ is appropriate. It’s fine telling a potential buyer what they can look forward to but what use is that without a picture of it? A property description with pictures is much better for selling than one without as there’s a lack of credibility to your words without evidence. It’ll only take 5 minutes to take some pictures and it is surely worth it.

  • Include a call to action

If someone has made it to the end of your description, is there a better way to finish than with a call to action? It only has to be something such as ‘call today’ or ‘book your viewing now’ and that might be what gets the property sold. Without this, someone might just move on to the next one. Finish with a call to action to tempt them to take their interest to the next stage.

So, that concludes our 9 property description tips. If we’ve missed something that works for you, why not let us know? If you need any help with your property descriptions, there’s a FREE 7-day trial for our service available. Find out today if we can help you!

08 Jun 2017
How to get more people to sell a house with you

Typically, a home owner has no loyalty to an estate agent or property manager purely based on the fact that home owners only use an estate agent when they are in the process of buying and selling a house.

Working in the property is hard work. The demand of housing is constantly on the rise and so too are the number of estate agents on the market, both on the high street and online.

So how can you get more people to sell their property with you?

 

Boast about your free valuation service – it literally gets you a foot in their door!

 

The main aim of a property valuation from an estate agents point of view is not to value the property, but to actually sell your services. A Valuers’ job isn’t just to accurately value a property – but to persuade a home owner to list their home with your company.

A free property valuation is a great welcome package to offer potential new client; it’s great for the client as they are getting a free valuation of their home but it is allowing a member of your team to quite literally, get their foot in the door.

A valuation is designed to secure new properties, and estate agents carry out a lot of them. Make sure your valuer is confident with the benefits of using your business, enthusiastic and most importantly able to confidently persuade home owners to sell their home with your business.

 

Make everything hassle free for the client

 

Nowadays everyone is busy. Whether it’s a busy work calendar or family life, time is precious. Do what you can to make selling a house easy, after all a seller is more often than not going to use an estate agent that makes their life easy. So, make sure that you and your team are:

  • Try your best to arrange all appointments around them, even if does sometimes mean working out of typical office hours.
  • Call when you say you are going to, they may have scheduled your call into their lunch of free period.
  • Be on time and punctual to all meetings and viewings.

 

Create an all-inclusive package

 

A complete package is ideal for busy clients who know they will struggle during the process of selling a house. Not every client will take up this offer, but a vast proportion of potential new customers will do. A lot of other estate agents don’t create packages for their clients, so to busy buyers your services will really stand out in a crowded market.

Plus, have a group of businesses you trust and can recommend for clients, this includes financial advisers, solicitors, conveyancer, chartered surveys, removal companies, cleaner and more. It saves them having to look for a service and also ensures that all deals get closed quickly.

 

Network in your local area

 

If you don’t try, you’ll never know. To some people networking is not seen as an importance but get to know other local businesses and people in the community. Word of mouth and recommendations can often be stronger than any marketing plans and tactics you use. People typically trust people a lot more than computers, so get your business out there.

 

Make your persona match

 

It’s important for your business to have a pesona that matches that of your target audience. Based in a small friendly town away from a city, then your tone and marketing needs to be approachable and down to earth, whereas an estate agent in the heart of London with properties well over the £1 million price range would have a completely different persona. After all, Primark and Harrods don’t complete for the same target audience on the high street.

 

Drip Marketing

 

Not everyone who walks through your doors is ready to sell immediately. Instead, you need to stay in front of these prospects until they are ready to make the big leap and sell their property. To remind prospects of what you offer, send a print or email newsletter on a monthly basis to persuade these prospects to buy. Include case studies, testimonials, articles about how you’ve help other clients in a similar situation to themselves, and news about your company that helps build credibility.

Almost all of the points mentioned are about building credibility with your target audience. Prospects need to feel your company is credible, so show them a portfolio or send them to a professional-looking website full of testimonials or case studies written by your customers. Add photos of your staff and a strong description of your company and its expertise to also help persuade people your company has credibility. Develop a blog or Facebook page that includes entries about real experiences from people who bought your products or services. All the little bits add up when trying to get more people to sell a house with you.