As an estate agent, all you have to do is sell the property, right? Despite the fact that you require no formal qualifications to become an estate agent, it isn’t as clear cut as it first might seem. Despite the fact selling properties is obviously going to be one of the priorities, there’s much more to the role than just that. Unfortunately, many estate agents, especially those new to the industry, forget that there’s other steps to being an excellent estate agent and make a host of mistakes. Here’s the 5 main estate agent mistakes that we’ve seen happen time and time again.
One: Promising the best price
In a bid to get more clients, this is a rookie estate agent mistake that’s easily made. If you’re new to the industry and you’re desperate to have a customer, it can be easy to promise the first person that comes around that you can get them the best price for their property. Whilst this isn’t a problem if you really can get them the best price, saying this suggests that you definitely will. Often you won’t be able to get the best price which will cause serious problems for your future in the industry. Even if that certain client might not be too bothered, it can destroy your reputation.
It’s always better to be honest with your client about the price you can get them so you know what you have to achieve. If this means you lose out on a couple of clients, it’s no big deal. That’s a better scenario than earning yourself a bad reputation.
Two: Not making yourself familiar with the local area
To sell a property, it’s important that you know about the area it is based in. Far too often, estate agents don’t know anything about the local area. This can mean that they’re showing the house to people who won’t be interested or can’t answer questions of people just moving into the area.
For example, they can end up showing a house no way near a school to a family with 3 young children. Avoiding embarrassing situations like this is important as you won’t sell the house if you’re showing the wrong people around!
Three: Not listening to clients
Always on ‘estate agent mistakes’ lists, this is one that far too many make.
When you’re selling a property on somebody’s behalf, their input is obviously crucial. If clients have certain demands to make of you when you’re selling their property, not following their needs can cause a host of problems for you. It can lead to the client pulling out if the situation becomes too serious.
Especially for somebody new to the industry, if you do not listen to your clients, you’re quickly going to get a bad reputation and soon be out of business.
Estate agents are known for having a problem when it comes to listening to their client’s demands so it’s important for you to try and be different from the rest. This can garner you a good reputation.
Four: Not returning calls
Have you ever tried to call somebody and they’ve never got back to you? Frankly, it’s an extremely annoying situation that frustrates the best of us. When somebody is relying on you to sell their property, it’s important to make sure that you’re constantly getting in touch with them so that they know what is happening.
If you’re not getting in touch with your clients, you need to start now! Don’t make this easy to avoid mistake.
Five: Writing bad property descriptions
By far the worst of the estate agent mistakes, this is one to avoid at all costs!
When you’re trying to sell a property, you need to make sure that your descriptions are not only detailed but persuasive. When you have a mass of property descriptions that you need to write, you can sometimes start slacking in ways that you might not immediately notice.
We think that creating bad property descriptions is possibly one of the worst things that you can do. If your descriptions are not good enough, people won’t even come to view the property.
Luckily, there’s tools available to make sure you have the best possible property description every time, like the service we offer. With our service, you can create property descriptions that are persuasive and detailed enough to encourage people to come to a viewing, then it’s down to you to portray the property in the best possible light.
Get in touch today about using property scribe to create your wonderful property descriptions and don’t make these estate agent mistakes!