28 Dec 2017
Property Scribe

Now you’ve explored the rest of our blog and found out what you should include in your property descriptions, you might be left perplexed as to how to further perfect your property descriptions. Well, now you’ve included everything that you should, it’s time to take out everything that you shouldn’t include in any of your property descriptions.

Irrelevant information to that certain property

Why it shouldn’t be included: Following a template for your property descriptions is generally good practice; it guarantees that your descriptions are cohesive. Despite this, not all properties are going to require the same information and it can leave your descriptions including irrelevant information that appears as though no thought has gone into the process. For example, if you’re selling a one-bedroom bungalow, it’s probably pointless including information on the local schools. Is a bungalow with one bedroom really going to house anybody who is going to have interest in the local school? As we said, following a template is good practice but use your common sense for times when following it precisely might not be suitable. The reason you shouldn’t include it is that this information might suggest to buyers that you’ve not really put much consideration into preparing the description.

Blurry – or low quality in general – photographs

Why they shouldn’t be included: Having photographs with your text to create a property description is generally a great idea. After all, this allows people to mix what you’re discussing in words with the photographs of the property. However, having blurry or generally low-quality images attached to your property description frankly looks disgraceful. The images mean that your portraying your property very badly, negating any interest that people might have in the property. It’s not worthwhile including any images if the images that you do have are bad images. It’s important to make sure that the quality of your images matches the quality of the text that you’re putting alongside it. There’s no point having a beautiful description if your photos look like they were taken on a Nokia N95.

Clichés

Why they shouldn’t be included: Clichés are perfect for wasting away your limited word count. Not only do they appear amateurish, but they also don’t actually explain anything about the subject at hand: the property that you’re trying to sell. By not telling the reader anything about your property, you’re wasting their time – it won’t take them long to skip to the next property. Phrases like ‘you won’t believe your eyes’ evidently tells the reader very little, meaning there’s no point including them. Instead, you should be creating an informative yet convincing description so that your readers are excited about the potential of the property.

Property descriptions: To conclude…

It’s very easy to not include these things in your description and still be left with something substantial that’s more interesting and attractive to the reader. Ensuring you cut out all the rubbish in your property descriptions is sure to guarantee that you’ll start selling your properties soon! Why not try Property Scribe today to create riveting, cohesive property descriptions?

15 Dec 2017
Property descriptions

Having beautiful, sellable properties is great if you get your property descriptions right – they’re going to be flying off the books! But getting your property descriptions right isn’t as easy as it first might seem, especially when you have a lot of them to do; after all, you have to make sure that you get them right every single time. So, it might be surprising to know that with 3 little changes, you can massively improve your existing property description. Here’s how!

Be more detailed – but not too detailed!

‘The house has multiple bathrooms, all a suitable size’

The detail here isn’t adequate, it tells the potential buyer nothing. In fact, it gives off the impression that you’re trying to avoid mentioning something to the person who might be interested in the house. Whilst this might not be the case, once somebody thinks it, that’s it: they’re not going to be interested in the property anymore. Including actual specifications as to the size of the rooms and how many of them there is – in this case, bathrooms – can make your descriptions significantly more detailed and most importantly, helpful and encouraging to the buyer.

On the other hand, including too much detail can end up becoming a problem for your property descriptions. Detail-laden profiles can lead to your descriptions being hard reading, potentially putting people off who would be interested in buying your property. Ensuring that you have good detail but in an inconspicuous way can make your description interesting.

Start the description with the best (or one of the best) features

We don’t know about you but if we began to read a property description and it starts off with one of the worst features of a property, we’re immediately put off; whilst we can’t guarantee it, we’re sure that this is the case for most people when they’re browsing for a new house. This is why we advise you to begin your description with one of the best features of the property. You’ll immediately capture the attention of the reader if you’re talking about the fantastic views from the balcony, for example.

One thing you shouldn’t do however is put all of your best features in order at the beginning of your description. By doing this, you’re going to exhaust all of the most impressive features and be left with nothing but bad features to discuss for the end of your description. Consecutive ‘bad’ features can put somebody off so after this first feature, mix the features up.

Demonstrate what you’re saying with high-quality photographs

So, you have the perfect description in terms of text, but the property still isn’t selling.

Your problem could be the fact that you don’t have high-quality photos that demonstrate what you’ve said about the property. This means that people might not be able to adequately visualise the property, resulting in somebody not showing an interest in a property that they’re actually bound to love.

With photographs, people can see the property and match it up to the features that you’re describing. This can really help people to fall in love with a certain property before they decide to visit it.

Photographs of a property – inside and out – also demonstrate that what you’re saying in the text can be trusted.

Property Descriptions: To finish…

These 3 little changes (or additions) to your property descriptions can make all the difference when it comes to whether somebody is interested in the property you have on offer or not. Getting these things right can result in properties flying off the books! Sign up to Property Scribe today to enjoy your 7 day FREE trial – and witness the difference it makes to your descriptions.