Now you’ve explored the rest of our blog and found out what you should include in your property descriptions, you might be left perplexed as to how to further perfect your property descriptions. Well, now you’ve included everything that you should, it’s time to take out everything that you shouldn’t include in any of your property descriptions.
Irrelevant information to that certain property
Why it shouldn’t be included: Following a template for your property descriptions is generally good practice; it guarantees that your descriptions are cohesive. Despite this, not all properties are going to require the same information and it can leave your descriptions including irrelevant information that appears as though no thought has gone into the process. For example, if you’re selling a one-bedroom bungalow, it’s probably pointless including information on the local schools. Is a bungalow with one bedroom really going to house anybody who is going to have interest in the local school? As we said, following a template is good practice but use your common sense for times when following it precisely might not be suitable. The reason you shouldn’t include it is that this information might suggest to buyers that you’ve not really put much consideration into preparing the description.
Blurry – or low quality in general – photographs
Why they shouldn’t be included: Having photographs with your text to create a property description is generally a great idea. After all, this allows people to mix what you’re discussing in words with the photographs of the property. However, having blurry or generally low-quality images attached to your property description frankly looks disgraceful. The images mean that your portraying your property very badly, negating any interest that people might have in the property. It’s not worthwhile including any images if the images that you do have are bad images. It’s important to make sure that the quality of your images matches the quality of the text that you’re putting alongside it. There’s no point having a beautiful description if your photos look like they were taken on a Nokia N95.
Why they shouldn’t be included: Clichés are perfect for wasting away your limited word count. Not only do they appear amateurish, but they also don’t actually explain anything about the subject at hand: the property that you’re trying to sell. By not telling the reader anything about your property, you’re wasting their time – it won’t take them long to skip to the next property. Phrases like ‘you won’t believe your eyes’ evidently tells the reader very little, meaning there’s no point including them. Instead, you should be creating an informative yet convincing description so that your readers are excited about the potential of the property.
Property descriptions: To conclude…
It’s very easy to not include these things in your description and still be left with something substantial that’s more interesting and attractive to the reader. Ensuring you cut out all the rubbish in your property descriptions is sure to guarantee that you’ll start selling your properties soon! Why not try Property Scribe today to create riveting, cohesive property descriptions?