Surprisingly, and shockingly, you don’t require any qualifications to become an estate agent; no matter what you’ve done previously, you could jump right into the job without any training, and start to sell properties – right? Well, actually, it’s not as simple as it might seem straight away.
Selling properties is one of the priorities, but there’s also much more to being an accomplished estate agents that many people who are new to the industry don’t realise. There’s many mistakes that everybody makes, but only some move on from these and correct their errors.
So, what mistakes do estate agents make the most? Here’s our guide to what you should try and avoid.
Not bothering with property descriptions
Whilst you might be the best salesperson in the world, estate agency isn’t as simple as that: people will read your property descriptions, and they will build an impression of you based upon your descriptions.
Whilst it’s easy to look at the mass of descriptions that you have to write and simply not bother, or rush, it’s important to make sure you ooze a good first impression before the potential buyer comes to meet you.
When writing your property descriptions, it’s important to make sure that your descriptions have adequate detail, along with inconspicuous persuasive elements. Even if you’re not the best writer, you need to make sure that you include both detail and persuasion.
If your descriptions are getting on top of you, there’s easy-to-use tools that can make the process much simpler for you. An example of one of those is the service that we offer.
Not returning calls
If you try to phone somebody and they don’t reply – then don’t get back to you – it’s both annoying and frustrating.
If somebody has entrusted you to sell their property – effectively their most prized possession – they’re not going to be happy if you’re ignoring them and not giving them updates on the process. All this will lead to is people leaving you to go work with others who are more reliable in terms of getting in touch. This is obviously something that you want to avoid at all costs.
Lack of familiarity with the area you sell in
To sell a property, you obviously have to understand the area that you’re based in. Or you’d think it was obvious, anyway!
On a far-too-regular basis, estate agents actually have no clue about the area that they’re selling properties in. This can mean that they end up showing the house to the wrong people or can’t answer the questions of people who are moving to the area. Also, for your property descriptions, you need to show an understanding of the area that the business is placed in.
As an example of how important this is, if an estate agent is selling a property to a family of four, with 2 children, this family is probably going to want to live close to a school. If you’re showing them houses that are nowhere near any schools, this isn’t going to work at all.