30 Apr 2018
How to enhance a property description by changing a few words

How to enhance a property description by changing a few words

We all know that writing property descriptions can be taxing at times as you try to figure out where to start and what to say, and that’s just when you’re writing for yourself! When you’re an estate agent it’s even more difficult as you need to write enticing descriptions to draw attention to your properties. Often, a writer will doubt their own work no matter how good their writing is, but this blog post is to help you understand why changing a few words can boost your property descriptions and help you get the ever-crucial sale.

Description

A property description should predominantly be what it says on the tin: a description of the property. This means that if you are writing and it lacks any description, it is unlikely to set the world alight. Whilst talking about the surrounding area and amount of rooms in the house is also a good thing to do, you also need to make sure that you do actually describe the property as well. A good step for describing rooms well can be to look at the room and write the description whilst you’re looking at it. You can simply describe things such as the size of rooms (preferably with accurate measurements), colour of the walls or the best features. If you don’t include description, it can put people off showing an interest in the property.

Precise

Once you have descriptions as mentioned above, you need to make sure that they’re going to be appealing to people looking to buy as well as precise. If you describe rooms as being a ‘nice’ size, this isn’t really going to be helpful to somebody considering viewing the property. You need to make sure that descriptions are as accurate as possible. For example, if you’re describing the size of the bathroom, instead of writing that it is ‘small’, write specific measurements. Your opinion of what is ‘big’ or ‘small’ is not going to match the opinion of everybody which is why it’s better to describe details such as size with actual measurements to avoid any unnecessary confusion. Actual measurements are much more likely to sell a property than ambiguous words are.

Targeted

When you’re writing property descriptions, it can be good practice to tailor it to catch the eye of a demographic you want to buy the property. This could just mean changing a couple of words to make it more appealing to them but sometimes it could just mean talking about the surrounding area if that is something that can cater for the people that you are looking to sell the property to. For example, if you are trying to sell the property to elderly people and there’s a group nearby which exists to encourage the elderly to come together to socialise, you would mention this in the description of the property. If you were aiming to sell the property to a young couple, you would probably not mention this as not only is it irrelevant but it might put them off moving to the area.

That’s a small number of ways in which you can change a few words in your property descriptions to make them more successful. We hope that you’ve found our guide useful!

 

 

15 Apr 2018
Property Descriptions

Regardless of whether you’re selling your home yourself or you’re an estate agent selling homes, exposure is an important part of marketing your home and convincing potential buyers to view the property.

The ultimate goal of marketing your home is to advertise the home to as many people as you possibly can. This exposure can be the difference between one not-so-good offer and 10 equally impressive offers for the property.

Marketing a home is much more than a ‘for sale’ sign in the front garden in the world of social media and internet.

Here are some tips for gaining attention for the property or properties that you’re selling.

Exposure tip #1: Perfect your property descriptions

A good property description can make a one-bedroom home sound like a palace. Equally, a bad property description can make a palace sound like a one-bedroom home.

Crafting eloquent property descriptions is necessary if you’re hoping to sell all of the homes that you have available. You’re not going to be able to sell anything if your descriptions don’t hit the mark.

Property descriptions don’t have to be overwhelmingly detailed, but there are a lot of factors that you need to include. In fact, we’ve wrote about those factors previously.

To sell a property nowadays, it’s also important to make sure that you include plenty of high-quality photographs. Everyone has heard the saying “a picture is worth a thousand words,” and that’s true when it comes to selling a property.

Exposure tip #2: Utilise social media

Social media might have its downsides, but the good outweighs the bad. In the case of marketing a property, the results can be outrageously impressive for you.

Everybody needs a place to live, and millions – no, billions – of those people use social media. Although every user on social media isn’t going to be looking for a new home, you can guarantee that at least some of those people are going to be looking for a new home. With that in mind, where better to promote a property that you’re trying to sell?

You can’t get much more exposure than you’ll be able to get on the likes of Facebook, Twitter, and Instagram; this makes social media platforms such as these one of the prime places to promote properties that you’re trying to sell.

Although there is no guarantee that social media will help you to promote your property, one of the main advantages is that it’s free. Ultimately, that means that you won’t lose anything by promoting your properties here.

Exposure tip #3: Go old school

Although in this article we’ve stressed the benefits of the internet, particularly social media, going old school is sometimes what will do the trick for your property.

Depending on the target audience for your property, nothing can beat printed materials. Whether that’s flyers or pamphlets, exposure is guaranteed with hand-outs that potential buyers can take with them.

It’s also worth considering newspaper adverts. It’s no wonder that you can still find a range of properties in papers every day; it’s still an effective part of selling a home.