27 Jul 2018

5 Little Things to Change with Your Property Descriptions

Writing a property description can be an unbearable thing to do, particularly if you need to do many of them. It can be easy to start copy & pasting, writing basic material and generally not putting much effort in – especially if your property descriptions just aren’t working with your intended audience. You can sit for days wondering what’s wrong, your descriptions sound good to you, you’ve described things in what you believe to be detail and hyped up the property, what could be wrong? This blog should help you to get your property descriptions back on track by finding mistakes you must correct.


You can’t go much further wrong than using hyperbole or simply outright lying to people looking at your property. What would you do if you were looking for a new home, considering how much of an investment it is? You wouldn’t simply accept what someone’s telling you, that’s the whole point of property viewings! In fact, many potential buyers will look up the property on google or go have a look before the actual viewing; When you tell them there’s a beautiful pond with exotic fish which turns out to be a muddy puddle with a toad, that will not go unnoticed. Don’t make this silly mistake – stay completely honest!

Lack of details:

‘A nicely sized kitchen with some cupboards…’

What does this tell a person? What is ‘nicely sized’? Isn’t that a matter of opinion? A whole property description full of badly written lines lacking in detail isn’t going to have people enthused, wanting to come visit the property; It is sure to completely put somebody off. Would you write ‘it has bedrooms’ instead of how many? We didn’t think so! You wouldn’t do that so don’t lack detail in other areas. Include details such as square footage and how many cupboards, this is sure to interest more people.

Overdoing the details:

Despite our previous point, details can be a bad thing. On the other end of the spectrum, if you go into details about recent break-ins close to the property, this is certainly unnecessary. We would agree that discussing things such as the local area is important, but only if the area is good. This applies to anything in the house; if one of the bedrooms isn’t particularly fantastic, just gloss over that in your description by not mentioning it much. This avoids putting people off and isn’t lying so in this case it wouldn’t be good to detail how the bedroom wouldn’t even fit a cot in it!

Including irrelevant things for that property description:

Sometimes, when somebody has a template of things they should talk about, they include all the points on the template into every single property description. Whether selling a 1-bedroom bungalow or a 5-bedroom house, they include the same template of topics. That all seems fine until you remember that both then have details on things such as the local school and how easy access is to it. Is somebody moving into a 1-bedroom bungalow going to want to know details on the local school? We doubt it. Having a template is good but using your common sense is also an important factor in the perfect property description.

Starting with the least important or impressive feature:

If you include impressive features, that’s fine, right? No. We would advise that you always start with the best features about the property. Don’t begin by telling them that the kitchen is small, start by telling them whatever the best feature is, then the second best and so on. The first will encourage them to carry on reading and by the second good point they’ll become intrigued in the property. If you start with a bad feature, they’re unlikely to continue reading.

That’s our guide on what to correct to improve your property descriptions. Of course, if you’re still struggling, Property Scribe can be an incredible tool for you. Helping you to formulate the best possible property descriptions, you’ll be selling properties in bucket loads!

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