27 Jul 2018
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5 Little Things to Change with Your Property Descriptions

Writing a property description can be an unbearable thing to do, particularly if you need to do many of them. It can be easy to start copy & pasting, writing basic material and generally not putting much effort in – especially if your property descriptions just aren’t working with your intended audience. You can sit for days wondering what’s wrong, your descriptions sound good to you, you’ve described things in what you believe to be detail and hyped up the property, what could be wrong? This blog should help you to get your property descriptions back on track by finding mistakes you must correct.

Exaggeration:

You can’t go much further wrong than using hyperbole or simply outright lying to people looking at your property. What would you do if you were looking for a new home, considering how much of an investment it is? You wouldn’t simply accept what someone’s telling you, that’s the whole point of property viewings! In fact, many potential buyers will look up the property on google or go have a look before the actual viewing; When you tell them there’s a beautiful pond with exotic fish which turns out to be a muddy puddle with a toad, that will not go unnoticed. Don’t make this silly mistake – stay completely honest!

Lack of details:

‘A nicely sized kitchen with some cupboards…’

What does this tell a person? What is ‘nicely sized’? Isn’t that a matter of opinion? A whole property description full of badly written lines lacking in detail isn’t going to have people enthused, wanting to come visit the property; It is sure to completely put somebody off. Would you write ‘it has bedrooms’ instead of how many? We didn’t think so! You wouldn’t do that so don’t lack detail in other areas. Include details such as square footage and how many cupboards, this is sure to interest more people.

Overdoing the details:

Despite our previous point, details can be a bad thing. On the other end of the spectrum, if you go into details about recent break-ins close to the property, this is certainly unnecessary. We would agree that discussing things such as the local area is important, but only if the area is good. This applies to anything in the house; if one of the bedrooms isn’t particularly fantastic, just gloss over that in your description by not mentioning it much. This avoids putting people off and isn’t lying so in this case it wouldn’t be good to detail how the bedroom wouldn’t even fit a cot in it!

Including irrelevant things for that property description:

Sometimes, when somebody has a template of things they should talk about, they include all the points on the template into every single property description. Whether selling a 1-bedroom bungalow or a 5-bedroom house, they include the same template of topics. That all seems fine until you remember that both then have details on things such as the local school and how easy access is to it. Is somebody moving into a 1-bedroom bungalow going to want to know details on the local school? We doubt it. Having a template is good but using your common sense is also an important factor in the perfect property description.

Starting with the least important or impressive feature:

If you include impressive features, that’s fine, right? No. We would advise that you always start with the best features about the property. Don’t begin by telling them that the kitchen is small, start by telling them whatever the best feature is, then the second best and so on. The first will encourage them to carry on reading and by the second good point they’ll become intrigued in the property. If you start with a bad feature, they’re unlikely to continue reading.

That’s our guide on what to correct to improve your property descriptions. Of course, if you’re still struggling, Property Scribe can be an incredible tool for you. Helping you to formulate the best possible property descriptions, you’ll be selling properties in bucket loads!

29 Jun 2018
Estate agents: How to get people to sell with you

Estate agents: How to get people to sell with you

It is obvious to anybody that breaking into estate agent industry is not going to be simple. It is highly competitive with a wide range of agencies offering different deals to appear appealing to not only potential buyers but potential sellers too.  When you’re an estate agent, it is paramount that you get people to sell their house with you for obvious reasons so it is important that you also have something that appeals to sellers. This is our guide to helping you gain sellers.

Deciding on a target audience

Whilst it is often important to appeal to a wide range of people as an estate agent, a preferred target audience can really help when trying to break into the industry. If you cater to a certain demographic your focus is likely to help you get more clients despite only aiming to work directly with one group of people. For example, if you specifically target young people, push this point specifically in your adverts, blog posts social media and on your website young people will see this if they’re looking to buy or sell simply through searching on Google. This can make you stand out from the crowd of estate agencies who aim to please everybody. Whilst this may turn away some people not in the audience that you are aiming at, it’s worth it to stand out.

Build a reputation of exceeding the average customer service

Especially for a new estate agent, you need to garner an excellent reputation. Since you only have very few customers, you need to make sure that they are attended to with excellent customer service. This will lead to them recommending you to others so that you end up with more clients. If you have poor customer service, you’re unlikely to get any more clients. Especially with reviews in places such as Google and Facebook, you need to make sure that as a small business these are all positive.

Well-presented web presence

When someone is looking at whether they should sell with you or not they may look at houses that you are already selling. This means that you need to make sure that wherever your estate agency is presented it is presented well. If you do have social media pages, you should make sure that all your posts make sense and that all your photos are high-quality. If you have posts that are overflowing with misspellings and a blurry cover photo, someone is unlikely to show an interest in selling their house with you; especially when it comes to the writing on your posts considering you’ll need to write property descriptions for any properties! As well as making sure your social media pages are professional, you need to make sure that your website gives the same impression. No matter how good your social media is, with a poor website you are unlikely to get customers. Considering that you’ll need to sell properties on it, if it is a state it will put people off selling with you.

30 May 2018
3 key features of a property description

To sell properties, having excellent property descriptions is something you should absolutely focus on as an agency.

You know you have to write great descriptions, but how do you write great descriptions is always the question that we hear the most.

We’ve thought of what inclines buyers to get in touch the most based off a property description and compiled our 3 key features of a property description here.

Get descriptive

What’s the best way to pique somebody’s interest? In our opinion, the best way of doing that is setting their imagination alight.

Doing this with your property descriptions is crucial but also easier than you might think. Take a look at the property and see what excites you about it the most. The exquisite kitchen? The garden with the space for personalisation? Include these descriptions in your work alongside the facts.

We’re not discrediting bullet points – whilst bare facts are great for bullet points and are great for those who are just skimming a property description, going into more details in short paragraphs appeals to people who might have a true interest in the property.

By being descriptive, you have the opportunity to reign in potential buyers with rhetoric such as hyperbole as long as it isn’t too obvious that you’re trying to entice them.

Appeal to your target market

Defining your target audience is important.

Each property is unique and will appeal to a different group of people, it’s important that you’re able to identify this.

Once you’ve identified your target audience for the property, making sure that you appeal to your target audience throughout your property description is important. For example, if a property is close to a school, your target audience could be people who currently have young children. Once you’ve decided that the target audience is parents with young children, you can then mention how well the property is placed regarding distance from the school. This is then certain to appeal to buyers looking for a property close to a school. Without this information you provided, they might never have known this house was close to a school!

Appealing to your target audience is a key feature of a property description that you need to make sure you always do.

Talk in plain English

The last but not least of our key features of a property description, talk in plain English!

Not everyone is an estate agent, not everyone knows the industry standard terms.

Using terms and abbreviations that you use in emails to your colleagues isn’t going to be appropriate for people simply looking for a property. They’re not going to know what 2LR or 3BR means, so don’t use these abbreviations!

As the buyer isn’t going to understand half of what you’re saying when you choose to use these terms, they will potentially just move past your property description. This obviously means that you won’t be able to sell the property.

Conclusion

We hope that you’ve found our 3 key features of a property description interesting and informative.

Most of the key features we’ve suggested are just common sense and the reason for that is it’s expected that you’d make sure to follow these advised features every single time.

If you don’t follow these tips as a bare minimum, it’s doubtful your property descriptions are going to work for your properties.

Do you need help forming your property descriptions? Why not try Property Scribe completely free for 7 days now?

30 Apr 2018
How to enhance a property description by changing a few words

How to enhance a property description by changing a few words

We all know that writing property descriptions can be taxing at times as you try to figure out where to start and what to say, and that’s just when you’re writing for yourself! When you’re an estate agent it’s even more difficult as you need to write enticing descriptions to draw attention to your properties. Often, a writer will doubt their own work no matter how good their writing is, but this blog post is to help you understand why changing a few words can boost your property descriptions and help you get the ever-crucial sale.

Description

A property description should predominantly be what it says on the tin: a description of the property. This means that if you are writing and it lacks any description, it is unlikely to set the world alight. Whilst talking about the surrounding area and amount of rooms in the house is also a good thing to do, you also need to make sure that you do actually describe the property as well. A good step for describing rooms well can be to look at the room and write the description whilst you’re looking at it. You can simply describe things such as the size of rooms (preferably with accurate measurements), colour of the walls or the best features. If you don’t include description, it can put people off showing an interest in the property.

Precise

Once you have descriptions as mentioned above, you need to make sure that they’re going to be appealing to people looking to buy as well as precise. If you describe rooms as being a ‘nice’ size, this isn’t really going to be helpful to somebody considering viewing the property. You need to make sure that descriptions are as accurate as possible. For example, if you’re describing the size of the bathroom, instead of writing that it is ‘small’, write specific measurements. Your opinion of what is ‘big’ or ‘small’ is not going to match the opinion of everybody which is why it’s better to describe details such as size with actual measurements to avoid any unnecessary confusion. Actual measurements are much more likely to sell a property than ambiguous words are.

Targeted

When you’re writing property descriptions, it can be good practice to tailor it to catch the eye of a demographic you want to buy the property. This could just mean changing a couple of words to make it more appealing to them but sometimes it could just mean talking about the surrounding area if that is something that can cater for the people that you are looking to sell the property to. For example, if you are trying to sell the property to elderly people and there’s a group nearby which exists to encourage the elderly to come together to socialise, you would mention this in the description of the property. If you were aiming to sell the property to a young couple, you would probably not mention this as not only is it irrelevant but it might put them off moving to the area.

That’s a small number of ways in which you can change a few words in your property descriptions to make them more successful. We hope that you’ve found our guide useful!

 

 

15 Apr 2018
Property Descriptions

Regardless of whether you’re selling your home yourself or you’re an estate agent selling homes, exposure is an important part of marketing your home and convincing potential buyers to view the property.

The ultimate goal of marketing your home is to advertise the home to as many people as you possibly can. This exposure can be the difference between one not-so-good offer and 10 equally impressive offers for the property.

Marketing a home is much more than a ‘for sale’ sign in the front garden in the world of social media and internet.

Here are some tips for gaining attention for the property or properties that you’re selling.

Exposure tip #1: Perfect your property descriptions

A good property description can make a one-bedroom home sound like a palace. Equally, a bad property description can make a palace sound like a one-bedroom home.

Crafting eloquent property descriptions is necessary if you’re hoping to sell all of the homes that you have available. You’re not going to be able to sell anything if your descriptions don’t hit the mark.

Property descriptions don’t have to be overwhelmingly detailed, but there are a lot of factors that you need to include. In fact, we’ve wrote about those factors previously.

To sell a property nowadays, it’s also important to make sure that you include plenty of high-quality photographs. Everyone has heard the saying “a picture is worth a thousand words,” and that’s true when it comes to selling a property.

Exposure tip #2: Utilise social media

Social media might have its downsides, but the good outweighs the bad. In the case of marketing a property, the results can be outrageously impressive for you.

Everybody needs a place to live, and millions – no, billions – of those people use social media. Although every user on social media isn’t going to be looking for a new home, you can guarantee that at least some of those people are going to be looking for a new home. With that in mind, where better to promote a property that you’re trying to sell?

You can’t get much more exposure than you’ll be able to get on the likes of Facebook, Twitter, and Instagram; this makes social media platforms such as these one of the prime places to promote properties that you’re trying to sell.

Although there is no guarantee that social media will help you to promote your property, one of the main advantages is that it’s free. Ultimately, that means that you won’t lose anything by promoting your properties here.

Exposure tip #3: Go old school

Although in this article we’ve stressed the benefits of the internet, particularly social media, going old school is sometimes what will do the trick for your property.

Depending on the target audience for your property, nothing can beat printed materials. Whether that’s flyers or pamphlets, exposure is guaranteed with hand-outs that potential buyers can take with them.

It’s also worth considering newspaper adverts. It’s no wonder that you can still find a range of properties in papers every day; it’s still an effective part of selling a home.

30 Mar 2018
Property Scribe

If you have to create amazing property descriptions on a regular basis, and quickly, it can be hard to ensure the quality of them. We all know that if you have to rush something and maintain the quality at the same time, it’s unlikely to happen. Rushed and quality don’t go together and it’s unlikely that they ever will – without help, that is.

There is one way that you can guarantee your property descriptions are not only brilliant but formulated within tight time constraints: Property Scribe.

Our first-of-its-kind tool allows you to create impressive property descriptions in a fraction of the time that it would take you without the help of it.

Here is how you can create detailed and persuasive property descriptions in mere minutes.

Have a universal structure for descriptions

Everything is much easier if you have a platform to start from and that’s why you need to have a n agreed structure for your descriptions.

With a pre-agreed structure, you’ll always have something to start with when you’re creating property descriptions, and it’ll make it so much easier for you in the long run.

Instead of having to create a new structure every time you know that you need to write a property description, create a general structure and plan: you’ll get through your descriptions much faster.

Research the house and area it’s in

Making sure you have all of the details you need about the house before you create your property descriptions is crucial. If you don’t guarantee that you have the details that you vitally need, you can be left with disastrous descriptions that wouldn’t sell the greatest house in the world.

Details such as how many rooms the house includes, the size of these rooms, and whether the house has a garden are all important, amongst other bits of information.

Not only is it imperative that you try and guarantee you have all the necessary information about the property, it’s also essential that you know about the area that the home is based in. For example, are there schools near, are shops close, and what activities can you do near the property? With this data, you can make it indirectly clear in your description who your intended audience for this property are.

Property Scribe helps with structure and formulating your descriptions

When you sign up for your Property Scribe seven-day free trial, you will notice immediately how useful the tool can be in terms of helping you to keep a consistent format and create detailed descriptions.

Property Scribe will allow you to set out how you would like your property descriptions to look every time, so you can ensure that your format always stays the same. This allows you to build your brand and makes you easily recognisable amongst the slog of property descriptions littering the internet.

Property Scribe helps you to nurture your writing skills and techniques to create property descriptions that accurately reflect your company’s brand and style. This means that you can create property descriptions quickly, but it also ensures they’re still of a high quality.

Have you signed up for your Property Scribe free trial yet?

16 Mar 2018
Hands typing on a white laptop keyboard

Do you have properties loitering on your books that you’ve been struggling to shift for what feels like forever? While you might feel as though you’ve attempted everything to try and sell these properties, there are always more tactics that you can use to shift pesky houses from your collection.

With our tips you will be able to convince anybody to buy the properties that you’re selling, and you’ll be able to build an impressive reputation for selling homes within a tight time constraint.

Here are a few ways that you can make sure people want to buy the properties that you have available.

Perfect your property descriptions

Although you’ve probably been told in the past that impressive properties will sell themselves without any effort, the truth is exactly the opposite of that: you must ensure that you put all the effort you can into properly marketing your properties.

One of the biggest parts of marketing your property is guaranteeing that your property descriptions are perfect, or as close to perfect as they can get.

Although creating property descriptions might seem easy, more work is involved in crafting the ideal description than you might realise.

Here are some pointers for getting your descriptions right:

  • Include details: When producing your property descriptions, it’s imperative to make sure that you try and include all of the necessary details: including measurements and amounts can make your descriptions become more convincing, and your property is likely to be sold faster. For example, in your descriptions, it’s important to say how many bathrooms the house has, and how big the rooms are.
  • Start with the best feature but leave one until last: It’s important to start your description off with a bang, so start off by explaining one of the best features of the property you’re selling; if there are plenty of good features, you can order these in your description however you please. The only thing worth noting is that you shouldn’t end on a bad feature; in fact, it is better for you to finish on a good feature so that the last thing the reader remembers is something good about the home.
  • Include photographs: Although getting all the text right is an important factor, you must also make sure that you demonstrate what you’re saying using photographs; honey-coated words can only take you so far – you have to prove what you’re saying at some point. With high-quality photographs, you offer all of your descriptions a highly-professional feel.

Using Property Scribe to help craft detailed, comprehensive descriptions

For most, everything we’ve written in this blog post can be overwhelming, and you might give up when you see that there are so many different components to creating the ideal property description.

With Property Scribe you can accurately develop descriptions seamlessly, making your job much easier.

Are you unsure whether Property Scribe is the right tool for your business? We understand that you might be concerned as to whether you should invest without finding out more about us. With that in mind, start your free trial today – we’re sure you’ll love it!

28 Feb 2018
Property Description

The estate agent industry is volatile, so it is crucial to make sure that you are selling homes consistently all year around. If you are not selling properties, you are not going to make any money; if you’re not making any money, you’re not going to have a business left in a couple of months. So, how can you make sure that you’re selling properties all year around, and what can Property Scribe do to boost the potential of your business?

Why you need to sell all year around

There are a few reasons why it is important to make sure your properties are flying off the books all year around and we are going to tell you about a couple of those reasons to help you understand the significance.

  • To get more people to sell with you: If you evidently have a proven track record of selling properties in very little time, it is likely that more and more people will want to sell with you. After all, nobody wants their property to be on the market for a year; the majority of people want a quick process. If you aren’t selling properties, people won’t choose to sell with you.
  • To help your reputation: By selling properties consistently all year around, it can give you a good reputation for your selling ability. This is beneficial as the better your reputation, the more people will want to work with you.
  • People will return when they’re selling again: If you have demonstrated that you can sell their home once, people are likely to return to you when they want to sell a property that they have. By proving your talent, you’re increasingly likely to have repeat custom.

Why you need to use Property Scribe

There are a multitude of reasons why you need to use Property Scribe to help with your descriptions, so we are going to explain just a couple of those reasons here for you.

  • You’ll sell more: The benefit of using Property Scribe is proven, no matter the properties that you’re selling. By using the tools that we offer to boost your descriptions, you’re almost certain to quickly notice a difference to the amount of properties that you’re selling.
  • Everything, in one place: Property Scribe is an all-in-one tool that you can use to create all different types of property description. Whether you’re selling a home or a building that has commercial purposes, you can craft the perfect description with this multi-purpose tool.
  • Increases cohesiveness: When you have too many people creating property descriptions for your properties, it can quickly become a muddled affair that is easily noticeable to people that are taking a look at your properties. This can obviously be very off-putting and distract people from what they should be doing: buying a property from you.
  • Improved brand image: When you use our tool to create cohesive descriptions, your brand image is improved due to the consistency of the descriptions that you publish. This inevitably leads to you selling more properties, more often.

 

15 Feb 2018
Property Scribe

One of the most important aspects to selling houses is the property description. Before taking a look at homes that they may be interested in, potential buyers read your property description first to ensure that it is what they want from their new home. That is why it is important to make sure that your property description maximises your opportunity of selling to anybody who might be interested.

Now that you are aware that your property descriptions need to be convincing enough for people to invest their time in viewing the property, you need to ensure that you modify your property descriptions in no time at all. We’ve written this blog post to help you do that – quickly!

Property Description Tips: Don’t obsessively use capital letters and exclamation marks

Although ‘HUGE BEDROOMS AND FANTASTIC KITCHEN!!!’ might seem like something enticing and convincing to include in your property descriptions, it reeks of desperation to anybody else who might be reading. You may feel like you’re portraying the property in an exciting manner, but prospective buyers do not. The above example is just one demonstration of how you can make your business appear laughable.

It’s very simple for you to avoid falling into making your descriptions look as though a 5-year-old wrote them: read it, then read again. It will be glaringly obvious if you have overdone the capital letters and exclamation marks.

Property Description Tips: Always be honest

When creating any and every property description, you won’t get anywhere if you start writing something that is intentionally misleading. If it’s a property that’s a stepping stone on to something bigger and better, don’t portray it as a 30-bedroom mansion that a family could happily live in for years. It’s always best to ensure that you are as honest as possible.

If there is an element to the property that you believe would majorly impact your ability (negatively) to sell the property just don’t mention it. There’s no point lying to your potential viewers but by avoiding the issue, you haven’t been dishonest with anybody.

Property Description Tips: Include clear, high-quality photographs

You’ve heard the saying: a picture is worth a thousand words. Whilst the validity of this statement is highly dependent on the context, in the context of property descriptions it is true. A property description without photographs encourages negative connotations; is there a reason why you don’t want to show people pictures of the property that you are trying to sell to them?

It is important for you to demonstrate in written terms what the potential homeowner has to look forward to when they buy the house from you, but it is equally important that you include photographs to physically demonstrate what you are talking about.

A property description that has pictures included offers many times more credibility, meaning more people are likely to trust in what you are saying about the property.

If you’re considering not including pictures, think about this: a property description that has images included will get triple (if not more) the viewings that one without will get.

30 Jan 2018
Property Scribe

Surprisingly, and shockingly, you don’t require any qualifications to become an estate agent; no matter what you’ve done previously, you could jump right into the job without any training, and start to sell properties – right? Well, actually, it’s not as simple as it might seem straight away.

Selling properties is one of the priorities, but there’s also much more to being an accomplished estate agents that many people who are new to the industry don’t realise. There’s many mistakes that everybody makes, but only some move on from these and correct their errors.

So, what mistakes do estate agents make the most? Here’s our guide to what you should try and avoid.

Not bothering with property descriptions

Whilst you might be the best salesperson in the world, estate agency isn’t as simple as that: people will read your property descriptions, and they will build an impression of you based upon your descriptions.

Whilst it’s easy to look at the mass of descriptions that you have to write and simply not bother, or rush, it’s important to make sure you ooze a good first impression before the potential buyer comes to meet you.

When writing your property descriptions, it’s important to make sure that your descriptions have adequate detail, along with inconspicuous persuasive elements. Even if you’re not the best writer, you need to make sure that you include both detail and persuasion.

If your descriptions are getting on top of you, there’s easy-to-use tools that can make the process much simpler for you. An example of one of those is the service that we offer.

Not returning calls

If you try to phone somebody and they don’t reply – then don’t get back to you – it’s both annoying and frustrating.

If somebody has entrusted you to sell their property – effectively their most prized possession – they’re not going to be happy if you’re ignoring them and not giving them updates on the process. All this will lead to is people leaving you to go work with others who are more reliable in terms of getting in touch. This is obviously something that you want to avoid at all costs.

Lack of familiarity with the area you sell in

To sell a property, you obviously have to understand the area that you’re based in. Or you’d think it was obvious, anyway!

On a far-too-regular basis, estate agents actually have no clue about the area that they’re selling properties in. This can mean that they end up showing the house to the wrong people or can’t answer the questions of people who are moving to the area. Also, for your property descriptions, you need to show an understanding of the area that the business is placed in.

As an example of how important this is, if an estate agent is selling a property to a family of four, with 2 children, this family is probably going to want to live close to a school. If you’re showing them houses that are nowhere near any schools, this isn’t going to work at all.