15 Apr 2018
Property Descriptions

Regardless of whether you’re selling your home yourself or you’re an estate agent selling homes, exposure is an important part of marketing your home and convincing potential buyers to view the property.

The ultimate goal of marketing your home is to advertise the home to as many people as you possibly can. This exposure can be the difference between one not-so-good offer and 10 equally impressive offers for the property.

Marketing a home is much more than a ‘for sale’ sign in the front garden in the world of social media and internet.

Here are some tips for gaining attention for the property or properties that you’re selling.

Exposure tip #1: Perfect your property descriptions

A good property description can make a one-bedroom home sound like a palace. Equally, a bad property description can make a palace sound like a one-bedroom home.

Crafting eloquent property descriptions is necessary if you’re hoping to sell all of the homes that you have available. You’re not going to be able to sell anything if your descriptions don’t hit the mark.

Property descriptions don’t have to be overwhelmingly detailed, but there are a lot of factors that you need to include. In fact, we’ve wrote about those factors previously.

To sell a property nowadays, it’s also important to make sure that you include plenty of high-quality photographs. Everyone has heard the saying “a picture is worth a thousand words,” and that’s true when it comes to selling a property.

Exposure tip #2: Utilise social media

Social media might have its downsides, but the good outweighs the bad. In the case of marketing a property, the results can be outrageously impressive for you.

Everybody needs a place to live, and millions – no, billions – of those people use social media. Although every user on social media isn’t going to be looking for a new home, you can guarantee that at least some of those people are going to be looking for a new home. With that in mind, where better to promote a property that you’re trying to sell?

You can’t get much more exposure than you’ll be able to get on the likes of Facebook, Twitter, and Instagram; this makes social media platforms such as these one of the prime places to promote properties that you’re trying to sell.

Although there is no guarantee that social media will help you to promote your property, one of the main advantages is that it’s free. Ultimately, that means that you won’t lose anything by promoting your properties here.

Exposure tip #3: Go old school

Although in this article we’ve stressed the benefits of the internet, particularly social media, going old school is sometimes what will do the trick for your property.

Depending on the target audience for your property, nothing can beat printed materials. Whether that’s flyers or pamphlets, exposure is guaranteed with hand-outs that potential buyers can take with them.

It’s also worth considering newspaper adverts. It’s no wonder that you can still find a range of properties in papers every day; it’s still an effective part of selling a home.

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