A practical checklist for reviewing AI property descriptions

An AI draft gives you something to work with. A useful final description still depends on the details you supply and the checks you make before publishing.

Use this checklist when reviewing a draft for a sales or lettings listing.

1. Compare every fact with your property notes

Read the draft alongside your verified property details. Check the property type, bedroom count, asking price or rent, parking arrangements and outdoor space.

Look for details that sound plausible but were never supplied. A garden is not necessarily south-facing. A parking space is not necessarily allocated. Remove anything you cannot confirm.

2. Make the opening specific

Lead with a feature you can describe clearly. Instead of opening with “a stunning property in a sought-after location”, try a factual introduction:

This two-bedroom flat has a separate kitchen, a south-facing balcony and an allocated parking space.

Only use that sentence if each detail is correct for the property. A concrete opening helps readers understand what is on offer without relying on superlatives.

3. Check location details separately

Verify station names, distances, school references and nearby amenities against a reliable source before including them. Avoid turning an approximate distance into a precise walking time.

Do not assume a postcode alone confirms school admissions, transport availability or the character of a neighbourhood.

4. Keep the structure easy to follow

Give the reader a sensible route through the property. Introduce the main accommodation, explain the layout, then cover outdoor space and practical details.

Remove repeated features. If the garden appears in the opening, the key features and the final paragraph, make sure each mention adds something useful.

5. Give it a UK English edit

Use UK spelling consistently: “modernisation”, “organised” and “neighbourhood”. Check place names, punctuation, currency and units as well.

Keep estate agency terminology consistent. Use the same term for the same room throughout, rather than switching between “lounge”, “living room” and “reception room” without a reason.

6. Review missing information before publishing

A polished description does not replace your normal property information checks. Review the relevant facts and disclosures using your agency's current process. Seek appropriate professional guidance where you are unsure.

Read the final version from a prospective buyer's or tenant's point of view: what would they still need to know before arranging a viewing?

A short final check

• Every factual claim has been checked.
• Unsupported details and exaggerated language have been removed.
• Location information has been verified separately.
• The structure is clear and repetition is limited.
• UK spelling and property terminology are consistent.
• The appropriate person at your agency has approved the listing.

Try PropertyScribe with your own property notes, then use this checklist to review the result before publishing.