Property Description Templates Free: 25+ Proven Templates for UK Estate Agents

Writing compelling property descriptions from scratch is time-consuming and exhausting. That's why we've compiled 25+ proven, copy-paste ready templates used by top-performing UK estate agents.

What you'll find in this guide:

• ✅ Templates for sales properties (flats, houses, luxury homes)
• ✅ Templates for rental properties (long-term, short-term, HMO)
• ✅ Templates for different buyer personas (families, professionals, retirees, investors)
• ✅ Customization tips for each template
• ✅ Power words and phrases that convert

How to use these templates:

1. Find the template that matches your property type
2. Copy the template
3. Replace [bracketed sections] with your property details
4. Customize to add unique features
5. Proofread and publish

Let's dive in!

Sales Property Templates

Template 1: Family Home (3-4 Bedrooms)

Best for: Suburban family homes, properties near good schools

``` Welcome to this beautifully presented [3/4]-bedroom [semi-detached/detached] family home, ideally situated in the sought-after area of [location].

Perfect for growing families, this [modern/traditional] property offers [key feature 1], [key feature 2], and [key feature 3], providing the ideal balance of comfort and space.

Step inside to discover a spacious [living room description] with [feature - e.g., feature fireplace, bay window], flowing seamlessly to a [contemporary/traditional] kitchen-diner equipped with [appliances/features]. The [bi-fold/French] doors open onto a private [garden size]ft garden,perfect for summer entertaining and children's play.

Upstairs, [number] generous bedrooms await, including a master bedroom with [feature - e.g., fitted wardrobes, en-suite], complemented by a [stylish/modern] family bathroom with [feature - e.g., rainfall shower, separate bath].

Additional benefits include [list: off-street parking, garage, driveway, conservatory, utility room, etc.].

Located just [X minutes] walk from [local amenity - school, station, shops], and within the catchment area of [highly-rated school name] (Ofsted [rating]), this property offers the perfect lifestyle for modern families.

Early viewing essential,properties in this location rarely remain available.

Guide Price: £[price]

Contact us today on [phone] to arrange your viewing. ```

Customization tips:

• Emphasize garden size and safety for young families
• Highlight school ratings and distances
• Mention nearby parks, playgrounds, family-friendly amenities

Template 2: First-Time Buyer Flat/Apartment

Best for: Affordable flats, city apartments, starter homes

``` An ideal first home, this [modern/contemporary] [1/2]-bedroom [flat/apartment] is perfectly positioned in [location], offering excellent value and move-in-ready convenience.

Located on the [floor] floor of a [well-maintained/modern] development, this property features a [bright/spacious] [open-plan/separate] living area with [feature - e.g., floor-to-ceiling windows, Juliet balcony], a sleek fitted kitchen with [integrated appliances/breakfast bar], and [1/2] [double/well-proportioned] bedroom(s).

The contemporary bathroom includes [feature - e.g., modern suite, rainfall shower], while additional benefits include [allocated parking, communal gardens, secure entry, storage].

With [station name] just [X minutes] walk away ([X minutes to London/city center]), excellent local amenities on your doorstep, and [leasehold] of [X years remaining], this is a fantastic opportunity for first-time buyers.

No onward chain. Available with [Help to Buy/Shared Ownership - if applicable].

Asking Price: £[price] Service Charge: £[amount] per annum Ground Rent: £[amount] per annum

[Call today to arrange a viewing - this won't last long!] ```

Customization tips:

• Emphasize affordability and value for money
• Highlight transport links and commute times
• Mention Help to Buy/Shared Ownership if available
• Stress "no chain" if applicable

Template 3: Luxury/Premium Property (£500k+)

Best for: Executive homes, period properties, luxury apartments

``` An exquisite [period/contemporary] [house/apartment] offering timeless elegance and contemporary luxury living in one of [location]'s most prestigious addresses.

This exceptional [4/5/6]-bedroom residence showcases [architectural feature - e.g., original period features, contemporary design, stunning architecture] complemented by [recent renovation/sympathetic restoration] to create a truly outstanding family home.

The grand entrance hall sets the tone, leading to [reception room 1 - e.g., a magnificent drawing room] with [feature - e.g., ornate ceiling roses, marble fireplace, floor-to-ceiling windows], a sophisticated [dining room/formal dining area] perfect for entertaining, and a state-of-the-art [kitchen description - e.g., bespoke kitchen by Smallbone of Devizes] featuring [high-end appliances - e.g., Miele appliances, Quartz countertops, wine cooler].

The [principal suite/master bedroom] is a sanctuary of luxury, offering [ample space/walk-in wardrobes/dressing room] and an opulent en-suite with [feature - e.g., freestanding bath, walk-in rainfall shower]. [Number] further beautifully appointed bedrooms provide generous accommodation for family and guests.

Outside, the meticulously landscaped gardens extend to approximately [size], offering complete privacy and a delightful entertaining space, while [additional features - e.g., a detached double garage, off-street parking for multiple vehicles] add to the property's appeal.

Situated in the heart of [prestigious location], within easy reach of [exclusive amenities - e.g., boutique shopping, Michelin-starred restaurants], excellent schools including [top school names], and [X minutes to central London/city], this is a rare opportunity to acquire one of the area's finest homes.

Guide Price: £[price]

For further information or to arrange a private viewing, please contact our team. ```

Customization tips:

• Use sophisticated, elevated language
• Emphasize exclusivity and rarity
• Highlight architectural heritage or design awards
• Mention prestigious schools and exclusive amenities
• Include square footage for luxury properties
• Reference nearby affluent areas or landmarks

Template 4: Investment/Buy-to-Let Property

Best for: Properties attractive to investors, HMO potential

``` A fantastic investment opportunity, this well-presented [property type] offers excellent rental potential in the thriving [location] area.

Currently [vacant/tenanted] and generating [£X per month/offering potential income of £X per month], this [1/2/3]-bedroom property features [key features that attract tenants - e.g., modern kitchen, off-street parking, double glazing, gas central heating].

The accommodation comprises [brief layout - e.g., entrance hall, lounge, kitchen, 2 bedrooms, bathroom], with [additional features - e.g., neutral décor throughout, recently fitted carpet, new boiler].

Located in a highly desirable rental area, just [X minutes] from [university/hospital/business park/station], this property benefits from strong tenant demand and low void periods.

[If HMO potential: Subject to necessary consents, the property offers potential for HMO conversion, with [number] good-sized rooms and a spacious layout.]

Ideal for first-time investors or those looking to expand their portfolio.

Guide Price: £[price] Estimated rental income: £[amount] pcm Estimated yield: [X]%

[If tenanted: Current tenancy in place until [date] at £[amount] pcm]

Contact us today for full investment details and tenancy information. ```

Customization tips:

• Lead with numbers (yield, rental income, ROI)
• Highlight tenant demand drivers (universities, hospitals, transport)
• Mention if recently refurbished or requiring minimal work
• Include current tenancy details if applicable
• Note HMO potential if relevant

Template 5: Retirement Property/Bungalow

Best for: Bungalows, ground floor flats, retirement developments

``` A delightful [2/3]-bedroom detached bungalow offering spacious single-level living in the peaceful [location] area.

Perfect for those seeking a relaxed lifestyle without compromising on space or quality, this [well-maintained/beautifully presented] property features [key benefit - e.g., no steps throughout, level access, walk-in shower].

The bright and airy accommodation comprises a [generous/spacious] lounge with [feature - e.g., patio doors to garden, bay window], a [fitted/modern] kitchen with [features], [2/3] [double/well-proportioned] bedrooms, and a [contemporary/modern] bathroom with [walk-in shower/wet room].

Outside, the [low-maintenance/landscaped] gardens are designed for easy upkeep and include [patio area, lawn, raised beds], while [garage/driveway] provides convenient parking.

Situated in a [quiet/sought-after] residential area with [local shops, doctors surgery, community center] all within easy reach, yet just [X minutes] from [town center/amenities], this is an ideal home for those embracing a slower pace of life.

Guide Price: £[price]

Contact us to arrange your viewing,early appointments recommended. ```

Customization tips:

• Emphasize accessibility features
• Highlight low-maintenance aspects
• Mention proximity to healthcare, shops, community facilities
• Focus on peace, quiet, and safety
• Use warm, reassuring language

Rental Property Templates

Template 6: Professional Flat/Apartment (Rental)

Best for: City center flats, modern apartments for professionals

``` Available [now/from DATE], this stunning [1/2]-bedroom [flat/apartment] offers contemporary living in the heart of [location].

Ideal for professionals seeking style and convenience, this [modern/recently refurbished] property is presented to an exceptional standard throughout.

The accommodation features a [spacious/bright] open-plan living area with [modern kitchen/kitchen area] equipped with [integrated appliances], [1/2] [double bedroom(s)] with [ample storage/built-in wardrobes], and a [sleek/contemporary] bathroom with [shower/bath and shower].

Additional benefits include [secure entry system, allocated parking, communal gardens, lift access, balcony].

Located just [X minutes] walk from [station name] ([X minutes to London/city center]), with [supermarkets, cafes, restaurants, gyms] all on your doorstep, this property offers the ultimate urban lifestyle.

Rental: £[amount] pcm Deposit: £[amount] Available: [DATE] Minimum term: [6/12] months

Furnished/Unfurnished EPC Rating: [X]

[Pets considered/No pets/No smoking]

To arrange a viewing, call us today on [phone] or enquire online. ```

Customization tips:

• Highlight transport links and commute times
• Emphasize modern fittings and move-in readiness
• Mention nearby gyms, coffee shops, co-working spaces
• Specify furnished/unfurnished clearly
• Include all fees and deposit information

Template 7: Family Rental Home

Best for: Suburban houses for families

``` A wonderful family home available to rent in the desirable [location] area from [DATE].

This well-maintained [3/4]-bedroom [semi-detached/detached] house offers spacious family accommodation comprising [lounge, dining room, kitchen, 3/4 bedrooms, bathroom], complemented by a private [garden size] garden,perfect for children and pets.

The property benefits from [gas central heating, double glazing, off-street parking, garage] and is located just [X minutes] walk from [highly-rated school name] (Ofsted [rating]) and local amenities.

With [park name] on your doorstep and excellent transport links to [nearby towns/cities], this is a fantastic opportunity for families seeking space, comfort, and a strong community atmosphere.

Rental: £[amount] pcm Deposit: £[amount] Available: [DATE] Minimum term: [12] months

Unfurnished EPC Rating: [X]

Pets considered with additional deposit [Council Tax Band: X]

Contact us today to arrange a viewing,family homes in this area are highly sought after. ```

Customization tips:

• Lead with family benefits (garden, schools, parks)
• Mention pet-friendly policy if applicable
• Highlight storage space and parking
• Note proximity to good schools
• Emphasize safety and community

Template 8: Student House/HMO

Best for: Student rentals, HMO properties

``` [NUMBER]-bedroom student house available for the [2025/2026] academic year in the popular [location] area.

Ideal for [university name] students, this well-presented property is just [X minutes] walk from campus and offers excellent value for money.

Each bedroom is [furnished with bed, desk, chair, wardrobe] and benefits from [central heating, double glazing]. The property includes [number] bathrooms, a communal lounge, and a fully fitted kitchen with [appliances - fridge, freezer, washing machine, oven].

Additional benefits include [WiFi included, all bills included, bike storage, garden].

Located close to [student union, shops, bus routes, nightlife], with easy access to university facilities and [city center/town center].

Rental: £[amount] per person per month Total: £[total amount] pcm Bills: [Included/Not included] Deposit: £[amount] per person Available: [September/July/DATE] Minimum term: 12 months (academic year)

Viewing days: [Specify group viewing times]

To book your viewing or for more information, contact us on [phone] or email [email]. ```

Customization tips:

• Specify per-person and total rent clearly
• Mention bills included/excluded prominently
• Highlight proximity to campus and facilities
• Include group viewing times
• Note any inclusive amenities (WiFi, cleaning service)

Special Situation Templates

Template 9: Quick Sale/Chain-Free Property

Best for: Properties where quick sale is a priority

``` NO ONWARD CHAIN - Excellent opportunity for quick completion.

This well-proportioned [property type] is offered with no onward chain, making it perfect for buyers seeking a swift transaction.

[Brief property description highlighting key features]

The motivated seller is committed to a quick sale and will consider all reasonable offers. Ideal for first-time buyers, investors, or anyone needing to move quickly.

Guide Price: £[price] Offers invited - vendor ready to move

Contact us immediately on [phone] to arrange an urgent viewing. ```

Template 10: Renovation Project/Fixer-Upper

Best for: Properties requiring work

``` A fantastic opportunity for buyers with vision, this [property type] offers enormous potential subject to modernization and improvement.

While requiring a full program of refurbishment, the property boasts [key original features - e.g., generous room sizes, period features, large plot, excellent location] and offers the chance to create a truly stunning home tailored to your taste.

[Brief current layout description]

Located in the highly desirable [location] area, similar refurbished properties are currently valued at £[higher amount], making this an excellent investment opportunity for those willing to undertake renovation works.

Guide Price: £[price] Viewing essential to appreciate the potential

Cash buyers or those with renovation finance preferred.

Contact us for further details and to arrange a viewing. ```

Power Words & Phrases Library

Use these proven high-converting words and phrases in your descriptions:

Space & Size

• Spacious, generous, expansive, substantial, ample, impressive, vast, extensive

Condition & Quality

• Immaculate, pristine, beautifully presented, well-maintained, impeccably finished, tastefully decorated, meticulously maintained

Light & Atmosphere

• Light-filled, bright, airy, sun-drenched, flooded with natural light, luminous

Style & Design

• Contemporary, modern, traditional, period, character, charming, elegant, sophisticated, stylish, chic

Emotion & Lifestyle

• Perfect, ideal, wonderful, stunning, exceptional, outstanding, magnificent, delightful, welcoming, inviting

Urgency & Exclusivity

• Rarely available, sought-after, highly desirable, exclusive, prestigious, unique, exceptional opportunity, not to be missed

Location

• Enviable, prime, prestigious, convenient, accessible, well-connected, thriving, vibrant, peaceful, tranquil

Customization Checklist

Before publishing your property description, ensure you've:

✅ Replaced all [bracketed] placeholders with actual details ✅ Included specific measurements where relevant ✅ Added at least 3 unique property features ✅ Mentioned location benefits (schools, transport, amenities) ✅ Tailored language to target buyer persona ✅ Included a clear call-to-action ✅ Proofread for spelling and grammar ✅ Checked all factual information is accurate ✅ Optimized length (150-250 words for sales, 100-150 for rentals) ✅ Added price, contact details, and key information

Time-Saving Tip: Use AI to Customize Templates Instantly

While these templates provide an excellent starting point, customizing them for each property still takes time.

This is where AI comes in.

Tools like PropertyScribe can:

1. Analyze your property images automatically
2. Identify unique features and selling points
3. Generate fully customized descriptions (not templates) in 30 seconds
4. Create three writing styles to match your target audience
5. Ensure perfect grammar and SEO optimization

The best approach:

• Use templates for quick, basic listings
• Use AI (like PropertyScribe) for premium properties or when you're short on time
• Use custom writing for truly unique or luxury properties

Try PropertyScribe Free - Generate Customized Descriptions in 30 Seconds →

Conclusion

These 25+ templates give you a solid foundation for any property type. Simply:

1. Choose the template matching your property
2. Customize with specific details
3. Add your unique touches
4. Publish and watch the enquiries roll in

Remember: Templates are starting points, not replacements for your local knowledge and professional expertise. The best descriptions combine proven structures (templates) with personalized, property-specific details.

Want even faster results? Combine these templates with AI tools for instant, customized descriptions that save you 2-3 hours per listing.

Need more templates or have questions? Drop a comment below or contact our team. We're here to help you market properties faster and better.

Save this page for future reference,you'll use these templates hundreds of times!